BASIS to brand ICT industry in 4 European countries

Bangladesh Association of Software and Information Services (BASIS) is going to participate in various events in four European countries – Austria, Hungary, Slovakia and the United Kingdom – to brand Bangladesh ICT industry and its export potentials.

In collaboration with the Export Promotion Bureau (EPB), Bangladesh High Commission in London, and Bangladesh Mission and Permanent Embassy in Vienna, the apex trade body will carry out promotion campaigns from June 30 to July 06, 2022, BASIS said in a press release.

These ICT industry promotion campaigns in four countries will highlight the immense export potential of Bangladesh ICT sector, tagging it as the next ICT powerhouse. BASIS delegation would be meeting around 350 companies during its visit to Europe, the release added.

BASIS has taken this new initiative to be the “Headline Partner” for the first time in any international event to promote and expand the IT sector footprint of Bangladesh in European markets.

On the occasion, BASIS organised a press conference at BASIS auditorium in Dhaka on Tuesday.

Speaking on the occasion, BASIS President Russell T Ahmed said that BASIS is working to increase the exports of the ICT sector on a priority basis in view of the Prime Minister’s announcement of ICT as the “Product of the Year”.

The export earnings of country ICT sector have reached $1.4 billion this year leaving us with no alternative to branding and continuous promotion for increasing it to $5 billion, he added.

With this goal of branding and harnessing ICT export opportunities in the international market highlighting our successes, this time we are directly participating in four major events in the European market, he mentioned.