F-Commerce Summit held to empower entrepreneurs

A daylong conference styled ‘F-Commerce Summit 2023’ was held in Dhaka on Friday aimed at promoting the online entrepreneurs who start up business with Facebook platforms.

Melonades Digital, a marketing agency, organised the conference in association with a2i programme of ICT Division and SME Foundation.

SME Foundation Managing Director Dr. Md. Mafizur Rahman was the chief guest and Dr. Dewan Muhammad Humayun Kabir, Project Director of a2i, was the special guest at the conference held at Institute of Architects Bangladesh (IAB) Centre’s auditorium in the capital’s Agargaon area.

More than 600 F-Commerce entrepreneurs registered for the summit and only 300 got shortlisted from different categories of F-Commerce business. This programme brought together all the F-Commerce entrepreneurs & discussed how this summit can help their business expand in the future.

Entrepreneurs attended the workshop which was on maintaining the hygiene of Facebook business page and advertising policy, using ads manager, and creative best practices. Each participant was given a certificate of recognition for attending various workshops that were conducted in the summit.

Lion Salma Adil MJF, CFO and Managing Director of Melonades Digital said, “I believe that if entrepreneurs can properly apply all the guidelines discussed today, Facebook-based businesses will definitely be able to make an important contribution to the country's economy.”

“You (entrepreneurs) should not think that today's activities will be limited to this summit. We will conduct more sessions in the future,” she said drawing the attention of all participants.

Another session of the summit showed some important segments on how to design the best creatives based on different sorts of businesses. The entrepreneur was given a rational idea about how a creative team or buying team works in order to promote F-Commerce businesses.

The summit included three sessions, three workshops, one panel discussion & success stories of entrepreneurs, according to Syeda Umme Salma Jhumur, Executive Vice President at Melonades Digital.

Special attention was given to new entrepreneurs who are highly interested in expanding their business through F-Commerce. They emphasised how we can empower youth through online business and innovation.