Home ›› 10 Oct 2021 ›› Biztech
Google says it will stop ads running on climate change-denying YouTube videos and other content, and prohibit ads promoting these claims.
The company says it is responding to concerns from advertisers.
The ban will cover ads for - and the monetization of - content that contradicts the "scientific consensus around the existence and causes of climate change".
It will be enforced by "automated tools and human review".
The policy will apply to content "referring to climate change as a hoax or a scam, claims denying that long-term trends show the global climate is warming, and claims denying that greenhouse gas emissions or human activity contribute to climate change".
The changes mean YouTube creators will be stopped from earning advertising revenue from content which denies climate change.
A 2020 report by Avaaz - a US not-for-profit organisation which promotes activism on issues such as climate change - accused YouTube of "incentivizing this climate misinformation content via its monetization program".
