Home ›› 02 Oct 2022 ›› Biztech
YouTube Shorts are vertical, short-form videos that you can create or watch on YouTube. You can enhance Shorts with features such as video segmenting, app-based recording, and musical overlays. Shorts must be 60 seconds or less and do not disappear like Instagram Reels or Snapchats. The launch of YouTube Shorts comes at a time when many social media platforms are making a drastic pivot towards video content — specifically short-form content.
Even in its most basic beta form, the Shorts feature saw solid performance in India. In March 2021, less than a year later, the Shorts beta was fully released in the US, quickly surpassing 6.5 billion daily views. By July 2021, Shorts officially launched globally in over 100 countries.
Today, a few things have changed. Most notably, the time limit on Shorts has expanded to 60 seconds, and many creators take advantage of every second. In fact, more than 70 per cent of Shorts are longer than 15 seconds.
how to make youtube shortsAlthough Shorts is still in its infancy — and only time will tell how viable it is as a marketing tool – this feature still deserves your attention, especially if you already have a video strategy on YouTube.
How to Make YouTube Shorts
When you have the YouTube app, creating a Short is one tap away.
When you land on the home screen, you’ll see the “+” icon on the lower center navigation. Once you click it, you’ll see “Create a Short” from the menu.
As a marketer, seeing every social media platform pivot to short-form video may feel overwhelming. So much so, you may be asking yourself, “Is YouTube Shorts worth my time?” or, “Will it provide more opportunities than Instagram Reels or TikTok?”
Because YouTube Shorts is still in its infancy, it’s too early to measure its impact.
