Meta brings Facebook Reels to Bangladesh

After the launch of Instagram Reels in August, Meta has now brought Facebook Reels to everyone in Bangladesh, introducing short-form, entertaining video experiences and tools to creators and audiences on the Facebook app.

It is available for both iOS and Android users, Meta said in a statement on November 13.

“Reels gives people a new outlet to express their creativity with the ability to record videos, select music, and add photos and timed text. It helps creators expand the reach of their content, and for new creators to be discovered,” it added.

Meta has expanded the availability of Facebook Reels for iOS and Android to more than 150 countries across the globe.

“We’re also introducing better ways to help creators to earn money, new creation tools and more places to watch and create Facebook Reels,” the company said.

Meta is focusing on making Reels the best way for creators to get discovered, connect with their audience and earn money. The company also wants to make it fun and easy for people to find and share relevant and entertaining content.

Since Facebook Reels’ launching in the US, it has seen creators like Kurt Tocci (and his cat, Zeus) share original comedic skits, author and Bulletin writer Andrea Gibson offer a reading of their published poetry, Nigerian-American couple Ling and Lamb try new foods and dancer and creator Niana Guerrero do trending dances, like the #ZooChallenge.

Bangladeshi content creators like Raba Khan, Ridy Sheikh, and Petuk Couple also shared their reels under the #ReelDeshi hashtag and invited others to create their videos to show what makes them real “deshis.” These one-minute travel stories, dance challenges and recipes, show glimpses of the historic sites, music and food of Bangladesh.

“At Meta, we are always testing new ways for people to express themselves and entertain others. Reels have been inspiring Bangladeshi creators on Instagram, and now people on Facebook can discover more entertaining content, and creators can reach new audiences,” Jordi Fornies, Meta’s director of emerging markets in Asia Pacific, said.

“We are excited to see the creativity and connections that Reels will unlock for the Bangladeshi Facebook community.”

According to Meta, video makes up more than 50 percent of the time spent on Facebook. “There is growing interest in watching fun, entertaining short-form videos, and expressing themselves by making their own.”