A hurricane which has wreaked havoc across the Caribbean, destroying property and leaving homes without power, is set to hit Mexico's Yucatán Peninsula.
Hurricane Beryl, a category three storm, is making landfall early on Friday morning, affecting the area's two million residents and the tourist hotspots of Cancún and Tulum.
Beaches are closed and thousands of troops have been deployed to help as the storm hits the country's southeast shoreline.
The US National Hurricane Center (NHC) said hurricane conditions were "starting to occur" in the region, and warned people to take shelter, reports BBC.
Across the Caribbean, at least ten people are known to have died and more are missing, roofs have been torn from buildings, and thousands of homes were left without power.
Mexican authorities have taken measures to prepare the coastline for the hurricane.
Schools have been closed, hotel windows have been boarded up, and emergency shelters have been set up for locals and tourists in areas facing the brunt of the impact.
Residents in Cancún have rushed to supermarkets to stock up on supplies, with some encountering empty shelves on their visits.
More than 8,000 troops from the army, air force and national guard have been deployed in the Yucatán Peninsula to provide support to the population.
Some were seen patrolling the beaches on Thursday, urging people to leave.
Hundreds of tourists have been evacuated from hotels across the peninsula's coastline, and more than 3,000 people have fled from Holbox Island just off the Mexican coast, according to local authorities.
More than 300 flights have been cancelled or delayed.
Anita Luis, a tourist visiting Cancún from Dallas, Texas, told the Reuters news agency on Thursday - "We just want to go back home safely and pray the same for everybody else but we're just stranded here."
Meanwhile, Virginia Rebollar, a Mexican tourist who travelled to Tulum with three family members said - "They cancelled our flight and we had to pay for two extra nights.
"We have some fear, but we are convinced that people are prepared and know what to do," she told the AFP news agency.
As well as leaving a trail of destruction in its wake, Hurricane Beryl has also broken records.
It is the first hurricane to reach the category four level in June since NHC records began and the earliest to hit category five - the highest category - in July.
Hurricane Beryl's record-breaking nature has put the role of climate change in the spotlight.
The causes of individual storms are complex, making it difficult to fully attribute specific cases to climate change.
But exceptionally high sea surface temperatures are seen as a key reason why Hurricane Beryl has been so powerful.
King Charles III said he had been "profoundly saddened" by the destruction the hurricane had caused in the Caribbean, impacting several Commonwealth islands.
The Royal Navy has sent an aid ship to the Cayman Islands to provide support to communities damaged by the hurricane on Thursday.
This came after Hurricane Beryl battered Jamaica on Wednesday and caused huge devastation across other Caribbean nations earlier in the week.
About 90 per cent of homes were destroyed or severely damaged on Union Island, which is part of St Vincent and the Grenadines.