Marico introduces new oil brand

Marico Bangladesh has recently launched a new oil brand in the Bangladesh market. The oil named Red King Men’s Cooling comes with key benefits from regular use.

Red King enables sound sleep and provides relief from stress, said a press release.

Red King Men’s Cooling Oil comes in a unique bottle that has a power tube with cooling crystals. It is enriched with the goodness of 18 ingredients including natural herb extracts.

When poured out, the oil comes through the power tube with cooling crystals which enhances its relaxing efficacy, delivering a power cooling experience after a hard day’s work. The oil is also non-sticky and has a pleasant aroma, added the release.

The product is mainly targeted towards reducing stress, it added.

Red King Men’s Cooling Oil is already available at retail outlets, cosmetics outlets, leading e-commerce websites & super shops throughout Bangladesh.

Speaking on the launch, Ashish Goupal, Managing Director of Marico Bangladesh Limited said, “Marico Bangladesh, over the last 2 decades, has become one of the leading trusted household name mainly due to strong consumer base and development of brands.”

“With Red King Men’s Cooling Oil, we have aimed to address the needs of the young professional who is always on the run and needs a comprehensive solution to rejuvenate his mind from his stressful routine. The oil is especially designed to deliver a power-cooling experience that will recharge its users and help them enhance their efficiency,” he added.

The launch of Red King Men’s Cooling Oil marks is another milestone in Marico Bangladesh’s journey to provide a consumer-centric and innovative personal care product range.

Marico is also the manufacturer of trusted household personal care brands like Parachute Advansed, Nihar Naturals, Parachute Skinpure, Mediker, and Studio X.

Beginning its journey in 1999, Marico Bangladesh Limited has been one of the top three FMCG multi-national companies, with an array of products in the beauty and wellness segment.

With more than 26 brands in the hair and skin care, baby care, edible oil, male grooming categories and strong sales network Marico reaches 4 out of 5 households in the country, added the release.

Marico’s flagship brand Parachute Advansed is among the “10 Most Trusted Brands” in Bangladesh and has been awarded ‘Most Consistent Brand of the Decade” by Bangladesh Brand Forum.

The Company has continued to diversify its portfolio with the introduction of a range of brands in recent years.

The company is listed with both the Dhaka and Chittagong stock exchanges. Marico has committed 1% of its profits to corporate social responsibility initiatives and has worked in the areas of education, women empowerment, poverty reduction and disability inclusion.