Prerona, Daraz collaborate to support specially-abled persons

Prerona Foundation, a nonprofit organisation, has tied up with leading e-commerce platform, Daraz, to market and sell products made by specially-abled persons.

The programme aims to facilitate the economic inclusion of specially-abled persons through making their products available on Daraz’s e-commerce platform, said a press release recently.

From now on, face masks made by specially-abled individuals under ‘Amra Shikhi, Amra Pari’ programme, will be available on Daraz’s platform and interested customers will be make purchases of the Prerona Mask through Daraz app as well.

As Prerona Foundation joins hands with Daraz Bangladesh, one of the leading online marketplaces in the country, it is expected that their team effort will further promote the concept of meaningful purchase, the release added.

Since Covid-19 has disrupted the usual day-to-day chains of activities, humankind has been compelled to follow certain health-measures to contain the spread of the virus. But the initial impact of the lockdowns and other regulations has weakened the economic balance for numerous communities, especially for those living on the fringes of the society.

Even after more than a year, the marginalised communities are still struggling to make their ends meet amid the pandemic. Throughout the time, Prerona Foundation has remained active with its various development programmes, and is working to provide necessary assistance, including capacity development and market linkage to provide these communities with livelihood opportunities.

Prerona Masks are 4-layered fabric facemasks designed for both men and women. A wide range of fashionable, trendy, and comfortable masks are available on Daraz, which complies with the World Health Organization (WHO) guidelines for Personal Protective Equipment (PPE) production. Certified by Bangladesh Government-authorised certification agency, the masks come equipped with 2 inner layers of polypropylene, a metal nose clip for secure fit, and soft ear-loop for greater comfort.

The price for the masks starts at Tk 180 and can range up to Tk 250, depending on the designs and bundle offers. All Prerona Masks are washable and reusable upto 20 times.

Each purchase of Prerona Mask will support the specially-abled makers and inspire them to march towards a brighter future.

Prerona Foundation is working for a brighter future of marginalised communities in Bangladesh.

All of the Foundation’s work is guided by the development principles enshrined in the Sustainable Development Goals. In order to

achieve the SDGs, it is essential to initiate holistic, multi-sectoral projects based on inclusive business models that would enable the communities living on the fringes of the society transition out of poverty.

To this end, the Foundation is collaborating with government agencies, private sector actors, and other non-government entities to create shared values and support the government’s efforts to achieve the SDGs by 2030. Prerona Foundation has already initiated various multi-stakeholder, multi-sectoral projects to provide people with adequate knowledge and tools so that they can realise their dreams of a better future.