Httpool holds capacity building session

Httpool Bangladesh, a global partner of major media platforms, conducted a virtual knowledge sharing session for all fast-moving consumer goods and consumer packaged goods businesses.

The session titled “Connecting with the new digital shopper” was held recently, said a press release.

Technology has enabled consumers to shift buying behaviors online. Httpool Bangladesh team imparted knowledge with the participants that talk about unlocking best practices, enabling the FMCG marketer to reach out to the shoppers and deliver value across the purchase funnel.

On behalf of Httpool, Shamma Rahman, Facebook Client partner and Tithi Chowdhury, Facebook Client Partner, conducted the session. A total of 110 participants took part in the engaging webinar.

The entire session primarily covered insights and best practices the brands can explore to improve their business activities. The main topics covered were key trends impacting CPG, Facebook discovery commerce, best practices for media excellence, building creative that converts, and the importance of measurement.

Shamma Rahman, Facebook Client Partner, Httpool said, “Ever since the onset of the pandemic induced lockdowns, there has been a shift in the way people discover and buy products, especially the daily essentials.