First-ever super premium world credit card launched

Mastercard and BRAC Bank virtually launched the first-ever super-premium ‘Mastercard TARA World’ credit card in Bangladesh designed exclusively for women on Wednesday.

It will cater to women’s needs at all stages of their lives with premium payment solutions and benefits to uplift their payment and shopping experiences, said a media release on Wednesday.

According to the release, the card has welcomed benefits such as cashback, welcome vouchers, 50 per cent waiver on the annual fee for the first year, and bonus reward points on transactions. It has exclusive benefits in terms of health packages, six times reward points every Saturday on grocery purchases, yearly parlor transactions, and for travel purposes, including for family members.

In addition, it will also come with a range of benefits and special services such as exclusive BOGO (Buy-One-Get-One) hotel-stay offers and dining and lifestyle offers at over 5,000 partner outlets in Bangladesh.

The cardholders can unlock exclusive discounts from beauty salons, jewelry shops, e-commerce portals, grocery, clothing shops on the welcome onboard pack. The offers also include exclusive cashback offers, double reward points opportunities, complimentary access at BALAKA Lounge, seven complimentary visits including companion at Priority Pass Lounges, and up to two free supplementary cards.

Selim RF Hussain, Managing Director and CEO of BRAC Bank, said, “BRAC Bank is delighted to jointly announce the launch of the first-ever ‘Mastercard TARA World’ credit card for women, who are constantly paving their way in their personal and professional careers in Bangladesh. As a member of the financial alliance for women, BRAC Bank promotes independence, self-reliance, and most importantly, the confidence a woman needs to step up and meet the next challenge, which is why we believe in empowering women everywhere to walk tall today.”

In his speech, Syed Mohammad Kamal, Country Manager, Mastercard said, “Mastercard is committed to reshaping the way our world is designed, coded, and constructed. With its programs and partnerships, Mastercard supports initiatives to unlock powerful ideas that open the world’s possibilities to women. The launch of the ‘Mastercard TARA World’ Credit Card’ with BRAC Bank is yet another step in that direction. The card comes with exclusive offers designed especially for women cardholders. By catering to women’s needs at all stages of their lives Mastercard aims to become the preferred card in the market for its customers.”

BRAC Bank Limited is one of the country’s fastest-growing banks since its inception in 2001 with a particular focus on the SME segment. With 187 branches, 374 ATMs, 461 SME unit offices, and a diverse workforce of more than 8,000 people BRAC Bank also serves customers across the corporate and retail segments.

Mastercard is a global technology company in the payments industry. Its mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible.