Marico’s Studio X records a massive spike through Facebook

Marico recorded a massive spike through digital advertising campaign on Facebook for their men’s grooming product Studio X.

Httpool, the largest global partner of major media platforms and the authorized sales partner of Facebook in Bangladesh ran the digital advertising campaign.

The campaign was designed and managed by the Asiatic MCL agency and implemented in cooperation with Httpool. The purpose of the campaign was to generate online sales and measure the return on investments, said a media release on Monday.

The campaign comprised of the collection and carousel ad formats featuring the entire product range of Studio X. The target audience for the campaign were all e-commerce shoppers in Dhaka who have bought products from Chaldal in the past and use Facebook.