Home ›› 27 Sep 2021 ›› Corporate
Standard Chartered Bangladesh has officially launched a unique credit card – SMART Card - with a wide range of benefits for a digital-first lifestyle.
The bank came up with the disclosure through a press release on Sunday.
According to the release, the unique credit card is designed for the digital-first lifestyle, offering everyday benefits centring on convenient borrowing, digital rewards and self-service capabilities.
The bank recently carried out an extensive client research which showed that the young clients prefer simple borrowing features available within their card. They prefer to be serviced digitally and enjoy rewards for digital spend.
Research has also shown that Covid-19 has changed the consumers’ spending behaviours, with consumers becoming more careful with their expenses while spending more on basics than they did prior to the pandemic.
The Standard Chartered launched the card keeping the research findings in mind, said the release.
The SMART Card delivers convenient borrowing, digital rewards and self-service capabilities, offering a range of cash-back, savings and fee waiver privileges.
The banks also said that this unique offering is the first credit card in the market to be manufactured through a carbon-neutral process and bears the Certified Carbon Neutral logo.
Naser Ezaz Bijoy, chief executive officer of Standard Chartered Bangladesh said, “Smart Card has been conceptualized by millennials for those who resonate with the mindset of Millennials. It supports their digital lifestyle, affinity towards social causes and aspirational or growth mind-set.
