Home ›› 17 Oct 2021 ›› Corporate
EBL has remained focused on integrating state-of-the-art technology into its card products and services in order to facilitate safe, fast and secure transactions for its cardholders. Powered by Visa’s Cybersource and Mastercard’s MPGS, EBL has been providing payment gateway services to numerous merchants and aggregators to facilitate seamless E-COM transactions in the country.
EBL cards are also the card of choice for customers for cross-border transactions in both e-commerce and face-to-face capacities. Through EBL Skybanking, EBL’s dedicated banking app, cardholders can easily make payments to settle their credit card outstanding, pay utility bills, educational fees; transfer funds to other bank accounts, cards or bKash account, as well as avail many other EBL card services without having to visit a branch. In addition, EBL has also facilitated “add money” facilities for prominent mobile wallet service providers. EBL is also connected to NPSB to facilitate fund transfer, ATM withdrawal & POS terminals.
EBL offers its cardholders attractive discounts, propositions, EMI facilities (EBL ZIP) and bonus rewards (EBL SKYPOINTS for Classic and Gold tier credit cardholders and EBL SKYCOINS for premium credit cardholders) throughout the year. During the pandemic, the bank emphasised the need for home delivery, medical assistance, essential products etc. and arranged campaigns to focus on digital modes of payment to promote social distancing and customer safety. In addition to offering customers different variants of contactless credit cards for zero contact payment facilities, EBL continued its drive towards establishing safe and fast payment mediums through the introduction of QR-based transactions in collaboration with Visa. In 2020, EBL also became one of the leading banks in Bangladesh to introduce Inward Remittance Services for cardholders in collaboration with Visa. EBL also caters to corporate segments with Co-brand, Payroll, ERQ and B2B based card solutions.
Recognised by many organisations for its contribution to the cards business industry in Bangladesh, EBL intends to remain one of the leading organisations in product innovation and service excellence, and continue making significant growth in inventive service and product propositions in Cards Business and Digital Banking.
The writer is Deputy Managing Director & Head of Retail & SME Banking
