Unilever Bangladesh launches business case competition

With a view to developing leadership quality and analytical skills among the youth, Unilever Bangladesh Limited (UBL) has launched the 12th edition of its flagship business case competition ‘BizMaestros 2021.’

The interested students are asked to register their business ideas for evaluation through the BizMaestros 2021 website -- bizmaestros.site -- that went live on Sunday, said a press release.

Marking the milestone of 11 glorious years in providing students with the thrill of real business, BizMaestros returns this year with the theme - “Navigating in the New Normal,” added the release.

Fast-moving consumer goods company UBL with the proposition of “Join the League of Future Leaders” promises to provide the youth with opportunities to develop and elevate themselves to become the leaders of tomorrow.

This year, UBL is expecting a direct engagement with over 600 students in the first round. Last year, more than 30 universities across the nation attended the competition where over 400 students in 145 teams participated in the first-round of BizMaestros 2020.

The first round will focus on the context of the new normal, highlighting significant shifts in the consumer landscape and how Unilever’s purpose-led brands can have dynamic way to connect consumer to drive sustainable business growth. Three-member teams hailing from the same university will submit their solutions.

Second round will be a live presentation assessment round, where 30 qualifying teams, selected from the first round, will present their individual solutions virtually to the judges. They will be aided with mentoring and learning sessions in this stage.

After the virtual two rounds are over, ‘BizMaestros 2021’ will conclude with a grand physical finale, where top six teams will compete each-other for the championship. They will have top corporate leaders of this age as their judges.

The panel of judges comprised of renowned business leaders will announce the name of ‘BizMaestros 2021’ champion and runner up teams officially.

The champions will have the opportunity to represent Bangladesh in the Unilever Future Leaders League (FLL 2022)– the global competition of Unilever that takes place in the UK every year where champion teams from across the world battle it out to win the global championship.

The champions will also get fast-tracked in the recruitment process for Unilever’s flagship Management Trainee programme, the Unilever Future Leaders Programme (UFLP).

The top three teams of the competition will also be provided with the opportunity to avail an internship programme under ULIP (Unilever Leadership Internship Programme).

Apart from the top 3 teams, those who qualify for the second round throughout the competition will be in the talent pipeline of future recruitment opportunities in Unilever Bangladesh.