Daraz to organise biggest one-day sale campaign

Daraz Bangladesh, a concern of Alibaba Group and country’s largest online marketplace is hosting the biggest one-day sale Eleven Eleven (11.11) campaign for the fourth time.

Alibaba Group had first started this campaign in 2009, which was held for the first time in Bangladesh in 2018. This international campaign surged past America’s Black Friday and Cyber Monday in 2012 and became the world’s biggest shopping event from then.

The mega campaign will begin on November 11 and will be active for only 24 hours, Daraz said in a statement on Thursday.

Daraz 11.11 campaign will comprise more than twenty-five million products at massive discounts and will provide the customers with the ultimate online shopping experience.

According to the statement, the event comes with numerous attractive offers, for instance, Mystery Box, Surprise Voucher, Tk 1 Game, Tk Thousands Discount, Shake Shake-Seller Double Tk Voucher, Flash Sale, Big buy win, 11’o o’Clock Deals, and Add to Cart Giveaway.

Apex, Dettol, Esquire Electronics, LUX, Realme, and Studio X are the Diamond Sponsors of the campaign.

The Platinum Sponsors are Bata, Dekko, Fabrilife, Harpic, Lotto, Motion View, P&G, and Parachute Naturale shampoo. Moreover, the Gold Sponsors are Bruno Moretti, Fantech, Focallure, Godrej, Haier, Lee Cooper, Logitech, Ribana, Rongon Herbals, SSB Leather, TP-Link, and Transcend.

Furthermore, the customers can avail further special offers during the campaign which are solely offered by payment partners. The payment partners of this year’s 11.11 campaign are bKash, BRAC Bank, City Bank, Eastern Bank, HSBC, LankaBangla Finance, Prime Bank, Southeast Bank, and Standard Chartered Bank.

Apart from the above, Daraz will also introduce another campaign titled ‘Make a Wish’ which will continue till November 11. Under this specific campaign, winners will get the opportunity to fulfill their wishes by sharing their fond moment of 11.11 on Facebook.

This year, approximately 40,000 sellers are ready with their best deals to showcase in the 11.11 campaign and hopefully make a new record.

Daraz Bangladesh Managing Director Syed Mostahidal Hoq said, “Daraz’s iconic 11.11 campaign has been tremendously successful for us all the previous times, and we are confident about the upcoming one as well. Customers and Daraz fans can fulfill their shopping requirements at ease by utilizing this

special opportunity to grab their desired product at a much lower price range, accompanied by exciting discounts and offers.”