Toffee, the digital entertainment app in Bangladesh, has officially launched Toffee Creators’ Platform on Thursday.
It is the first-ever User Generated Content (UGC) platform introduced by a homegrown app in the country, said a media release.
Banglalink Chief Executive Officer Erik Aas made the announcement at a launching ceremony.
Posts and Telecommunications Minister Mustafa Jabbar joined the launching programme as the chief guest.
Posts and Telecommunications Division Secretary Afzal Hossain, BTRC Vice Chairman Subrata Roy Maitra, Association of Television Channel Owner President Anjan Chowdhury, Editor’s Guild President Mozammel Haque Babu, among others, joined the event.
According to the release, Toffee Creators’ Platform will enable local content creators to upload their contents using any network, and reach out to a wide local user-base instantly.
Based on the reach of the posted contents, the content creators will be given earning opportunities as well. Apart from encouraging local talents to showcase their abilities, Toffee is aimed at upholding Bangladeshi culture and tradition in the digital space.
In his speech, Mustafa Jabbar said, “We need more homegrown digital platforms to reinforce our position in the digital arena. Toffee deserves our wholehearted appreciation for playing an exemplary role in this regard. With more than 10 million downloads, it is indicative of the remarkable success a homegrown digital platform can achieve in our country. Through Toffee Creators’ Platform, our local content creators will get the message that now they can opt for homegrown platforms instead of overly relying on foreign ones.”
Erik Aas said, “Toffee has already gained enormous popularity across the country offering a wide array of quality entertainment contents. By introducing the toffee creators platform, we are expanding its range further, and are opening up a unique opportunity for local content creators to get more local exposure. We always want to take such pioneering digital initiatives as part of our commitment to supporting the agenda of Digital Bangladesh.”
Toffee’s Android and IOS versions are available in Google Play and App Store, respectively. It will continue to offer cutting-edge facilities and quality contents to its users.
Toffee is Bangladesh’s premier video streaming app, launched in November 2019. Just in few months of its launch, Toffee became the number 1 entertainment app of Bangladesh in Google Play Store till date. Toffee is accessible to everyone from any network absolutely free.
The app offers a buffer-less viewing experience with easy and simple navigation. It can be enjoyed on Android smartphones, Android TVs and iOS devices.
Toffee currently has 100+ national and international Live TV channels, live sports and offers a large collection of video-on-demand and user generated content.