Daraz presents The Marvel of Tomorrow

Research-based influencer management platform ‘The Marvel – Be You’ is set to host the country’s first-ever red-carpet influencer award programme, entitled The Marvel of Tomorrow.

The Marvel of Tomorrow aims to recognise and honour the current generation of social-media influencers who have created a positive impact in the society for the last two years. With an esteemed and exclusive guest list with invitees from across the creative industry, the awards show will be held on December 9 at the Radisson Blu Hotel.

With awards in 15 categories, The Marvel of Tomorrow is a platform which will act as a spotlight for various types of influencers making a difference within and beyond their respective industries—the first time this sort of initiative has been undertaken in Bangladesh.

Daraz Chief Marketing Officer Tajdin Hasan said, "Daraz has been in close proximity to influencers in most of its marketing strategies, and ‘The Marvel of Tomorrow’ is the perfect opportunity for us to give back to the most impactful influencers of the last two years. I am delighted to be a part of this journey."

Kantar Research Chief Executive Officer ANM Ziaul Islam said, "Our work is data-centric, and we always prioritise quality over quantity. Our work at Kantar was of authenticating every unit of data that was necessary to achieve completion for this programme. We are proud of the work that we have done. It is an honour to be part of something so progressive."

Speaking about the inception of the event, The Marvel – Be You CEO Breity Sabrin said, “As a communications industry professional, my respect only continues to grow for the value of social media influencers in the present era of digital marketing. We are hosting this programme to create a stage for influencers to come under the same umbrella and be recognised through a rational, science-based approach.”

She added, “We are excited to see how hosting this programme will teach us to ensure that we can execute it even better in the future and help the influencers in our country to gain the recognition they deserve.”