Parachute launches winter skincare campaign

Parachute SkinPure has started countrywide winter skincare campaign and photo competition.

With influencers Raba Khan and Habiba Akter Shurovy at the forefront of the campaign. Parachute SkinPure aims to raise awareness about the importance of keeping skin moisturised during the harsh, dry winter to maintain a healthy, natural glow, the company said in a statement.

It said dry skin is a common complaint during winter and can affect anyone. Due to the season’s dryness, the skin loses its shine and takes on a dull, rough appearance.

In their respective videos, Raba Khan and Habiba Akter Shurovy say that, although they love the chilly winter season, they dread the skin problems it brings. For this, they recommend the products in the Parachute SkinPure skincare range.

The ingredients used in the range, which include moisturising Spanish olives, nourishing Coco lipids, and refreshing coconut milk, work together to keep the skin hydrated throughout the nippy winter days. The Natural Moisture lotion, petroleum jelly and olive oil which make up the Parachute SkinPure skincare range are all recommended by Raba and Shurovy to bring out the healthy glow of the skin’s natural beauty.

To participate in the #BeNaturalBeYou campaign, one can follow this link: https://fb.watch/9kJfvhi2qv/