Logo of ‘Made in Bangladesh’ campaign launched

The logo of “Made in Bangladesh” campaign was launched on Thursday in order to promote Bangladeshi products in the global market.

This initiative has taken by the Ministry of Commerce and coordinated by the Bangladesh Foreign Trade Institute (BFTI) aiming to showcase the commendable growth and development of Bangladesh under the visionary leadership of the Prime Minister Sheikh Hasina as well as the success stories of the pioneering private sectors of the country to the world, said a media release.

The objective of the partnership is to shine a spotlight on Bangladesh’s phenomenal business and growth story to audiences across the world. The cross-platform campaign encompasses the power of CNN’s storytelling, branded content produced by CNN’s award-winning brand studio Create, along with global audience reach to showcase the Bangladesh’s journey of economic growth.

The story of pioneering sectors and industries will represent the pride and progress of Bangladesh. Bangladesh Garment Manufacturers and Exporters Association (BGMEA), Bangladesh Association of Pharmaceutical Industries, Walton Group, bKash Limited, Meghna Group of Industries, BEXIMCO and City Group are the leading business houses who will promote the indomitable journey of their respective industries and the story of Bangladesh.

Ministry of Commerce and BFTI in association with Spellbound Leo Burnett (local representative of CNNIC) organised an inception and networking session of “Made in Bangladesh” campaign at Westin Dhaka.

Commerce Minister Tipu Munshi was the chief guest while Commerce Secretary Tapan Kanti Ghosh was the special guest of the event.

BFTI Chief Executive Officer Dr. Jafar Uddin chaired the session.

Tipu Munshi said, “In order to sustain the export growth and expand our economy, it is an immediate need to brand our products in global platform. This campaign will brand our potential sectors and products in a promising manner to the world, create opportunities for business and global collaborations and eventually help our country grow even further.”

The journey of ‘Made in Bangladesh’ campaign was much appreciated by the experts and attendees and is expected to uphold the image of Bangladeshi sectors and industries to the world by showcasing their commendable growth and development and indomitable stories, it added.