Home ›› 16 Dec 2021 ›› Corporate
Marking the celebration of 50 years of Bangladesh’s victory, home electronics giant Walton has launched Digital Campaign Season-13 across the country.
Under this campaign, customers are offered discounts up to 50 per cent or 50 thousand free products on the purchase of some specific Walton brand’s products, including fridge, television, air conditioner, washing machine, oven, blender, gas stove, rice cooker and fan. The offer will be available at any Walton plaza, distributor outlets or online platform ‘E-plaza’ from December 16 and will continue until further notice.
The announcement was made at a declaration programme of ‘Digital Campaign Season-13’ held at Walton Corporate Office in the capital on Wednesday, the company said in a statement.
Walton Hi-Tech Industries Limited’s (WHIL) Deputy Managing Director Nazrul Islam Sarker, Eva Rezwana Nil and Humayun Kabir, Walton Plaza Trades’ Chief Executive Officer Mohammad Rayhan, WHIL’s Head of Business Intelligence Ariful Ambia, Chief Marketing Officer Firoj Alam, Walton Air Conditioner’s Chief Business Officer (CBO) Tanvir Rahman, Refrigerator’s CBO Anisur Rahman Mallick, TV’s CBO Engineer Mostafa Nahid Hossain, Home Appliance’s CBO Al Imran, Compressor’s CBO Rabiul Alam, Chief of Brand Development Amin Khan, Senior Executive Director Dr Sakhawat Hossen, Executive Director Monirul Islam Mona, Shahzada Salim, Media Advisor Enayet Ferdous, Chief Coordinator of Digital Campaign Nazmul Hossain Evan and others were present in the programme.
Walton officials informed that Walton is conducting the countrywide digital campaigns to provide faster and better after-sales service to the customers under online automation. The campaign’s 12 seasons have been already successfully completed. Now the Walton started the campaign’s season -13 to mark the celebration of 50th anniversary of the Bangladesh’s victory.
After purchasing Walton fridge, television, air conditioner, washing machine, oven, blender, gas stove, rice cooker and fan, during the campaign’s season-13, the product will be digitally registered. Then the customers could know the amount of discount through return SMS from Walton. In this case, a buyer can get up to 50 per cent discount on the product. Besides, there is an opportunity to get 50,000 free products in the whole campaign including 50 free fridges every day, said the statement.
According to the authorities, detailed information including the name of the buyer, mobile number and model number of the product being sold is being stored on Walton’s server during the registration process through digital campaign. As a result, customers get fast service from any Walton service center in the country even if they lose the warranty card.
