Home ›› 20 Dec 2021 ›› Corporate
Bangladesh Brand Forum (BBF) has honoured some 125 digital marketing campaigns with the Digital Marketing Award-2021.
The awards were handed over the recipients at a gala event at the Le Méridien hotel in Dhaka on Saturday, said a press release.
Under an initiative of the Bangladesh Brand Forum, the digital marketing awards were presented by Meghna Group of Industries and in association with The Business Standard.
The event was attended by more than 500 digital marketing enthusiasts. According to the release, the award is the only accolade for digital works in Bangladesh.
This year, more than 1000 nominations were submitted for the award. Among these, 474 campaigns got shortlisted by nine jury panels and 125 were selected as the ultimate winners by nine grand jury sessions of the accolade.
This year’s Digital Marketing Award had 125 winners across 18 distinct categories in four ranks. There were 15 Gold, 46 Silver, 64 Bronze award recipients, this year there were no Grand Prix recipients in the accolade’s 5th iteration.
In her welcome speech Ms Nazia Andaleeb Preema, director of Bangladesh Brand Forum, said, “In the era of dual existence of digital and physical dimensions we need to activate our human emotions more, and to unlock the next era of innovation and possibilities our digital strategies should be aligned.”
The 5th Digital Marketing Award 2020 was also preceded by the 8th Digital Summit.
Initiated in 2014 by Bangladesh Brand Forum, the Digital Summit is the apex platform for the country’s digital marketers. This year’s summit was attended by more than 400 professionals.
The theme for the summit was “Future Proofing Digital Strategy”. The aim of the summit was to disseminate the knowledge of enhanced methods of acquisition and intelligent marketing and in the ever-evolving market how they can future proof their strategies in the ever-changing market.
The summit consisted of 6 Keynote Sessions, 4 Panel Discussions, 3 Insight Sessions, 2 Case Studies, and the speakers joined from different regions of the world and shared knowledge. Alongside, there were notable local experts who discussed multiple topics.
The initiative was supported by – Daraz, Walton, Adfinix, Eskimi; Strategic Partner – Bangladesh Creative Forum; Knowledge Partner – Marketing Society of Bangladesh (MSB); Technology Partner – Aamra; Media Partner – Channel I Online; PR Partner – Backpage PR.
