UCB organises workshop on digital marketing

Universal College Bangladesh (UCB) and Monash University Malaysia together are set to organize a skill development workshop for Bangladeshi students on ‘Marketing in Digital Age.’

The free workshop will take place on January 07 on virtual platform, said a press release. 

According to the release, the workshop will be conducted by Dr Stephanie Cheah, lecturer of Marketing Department at the School of Business, Monash University Malaysia. 

UCB, the Ministry of Education approved International Education provider in Bangladesh, has been presenting Bangladeshi students with manifold career development and skill-building opportunities besides enabling them to jumpstart their careers with foreign education assistance.

The workshop will focus on introducing the youth to the basics of digital marketing, the growth curve of digital marketing over the past years, how it is integrated to most of our digital experiences these days, and how they can learn to use the futuristic digital marketing tools effectively to enrich their portfolios and
competency.

Dr Sandeep Ananthanarayanan, Group CEO, STS Group Bangladesh, said, “In this fast-transforming era of digital, one has to have some basic understanding of the market and communication trends that take place via digital means.”

Participants will receive a Certificate of Participation from Monash University Malaysia and Universal College Bangladesh.

There shall also be a Q&A session with Monash University faculty members to make the event interactive and successful.

Even if any participant cannot join physically, they will receive a recorded copy of the session via email, added the release.