bKash offers 50% instant cashback on payments at OTT platforms

Mobile financial services provider bKash is offering up to 50 per cent instant cashback on payment of selected packages at popular apps and OTT (over the top) platforms while celebrating ‘bKash Entertainment Festival’ till February 15.

Customers can avail the cashback by subscribing specific packages of these platforms: Bongo, Rabbithole, Radio G, Cinematic, Eros Now, Listn, Hungama Play, Shadhin Music and SonyLIV through bKash Payment, said a press release.

However, a customer can enjoy this cashback only once on a platform during the campaign.

In the festival, customers can enjoy 50 per cent cashback on bKash payment worth Tk 50 in Bongo, Tk 99 in Rabbithole, Tk 20 in Radio G, Tk 49 in Cinematic, Tk 49 in Eros Now, Tk 49 in Listn, Tk in Shadhin Music and Tk 99 in Hungama Play.

In addition, they can avail 40 per cent cashback upon making payment worth Tk 338 through bKash at SonyLIV.

To make payments through bKash’s OTT platforms, first, a customer needs to select the desired package in the preferred OTT platform.

In next steps, payment can be easily completed with bKash number, One Time Password (OTP) and bKash PIN at bKash payment gateway, it reads.

After successful payment, a customer gets cashback instantly in his/her bKash account.

bKash Limited (bKash) is a Bank-led mobile financial service provider in Bangladesh operating with approval of the Bangladesh Bank as a subsidiary of BRAC Bank Limited.

bKash provides safe, convenient and easy ways to make payments and money transfer services via mobile phones to both the unbanked and the banked people of Bangladesh.

At present, bKash is one of the leading mobile financial services provider in the world. It started as a joint venture between BRAC Bank Limited, Bangladesh and Money in Motion LLC, USA in 2010.

In April 2013, International Finance Corporation (IFC), a member of the World Bank Group, became an equity partner and in March 2014, Bill & Melinda Gates Foundation became the investor of the company.

In April 2018, Ant Financial (Ali Pay), an affiliate of globally reputed Alibaba Group, became an investor in bKash. The ultimate objective of bKash is to ensure access to a broader range of financial services for the people of Bangladesh.

It has a special focus to serve the low income masses of the country to achieve broader financial inclusion by providing services that are convenient, affordable and reliable.