GP launches ‘Online-er bhasha’

Grameenphone (GP) has launched a campaign titled ‘Online-er bhasha’ as a tribute to the sacrifices by valiant language martyrs marking the Amar Ekushey and International Mother Language Day.     

The campaign is planned to create awareness among youth in social media using the sticker images to protest against the negative use of the Bangla language. The use of the Bangla language in various sectors seems to be on the wane, as the young generation appears to be distancing itself from the language, Grameenphone said in a statement.

GP, as a patron of local language and culture, emphasises preserving the true essence of Bangla and has always worked towards strengthening its values through numerous initiatives. For instance, last year, it launched the Mobile-to-Mobile Bangla SMS Tariff facility at Tk 0.25.

Grameenphone Chief Marketing Officer Sajjad Hasib said, “Online-er bhasha is more than a campaign to us and very close to our heart. As a responsible corporate citizen, we have been raising awareness to keep everyone safe in online space over the years. Now we have realised we must step up to drive awareness to ensure responsible use of our blood-earned mother language of Bangla in this special month February. We welcome our valued customers, partners, patrons, and stakeholders to join this cause & help each other in making Online-er bhasa respectful.”

In addition to that, last year, in February, the telecom operator launched another initiative titled ‘Love for Language.’ The initiative focused on their long-established belief that people can reduce the limitations of communication if they know Bangla appropriately.

Moreover, in 2020, under the theme, ‘Kothagulo hariye na jak shobder obhabe,’ Grameenphone took a special initiative. Through this initiative, it launched customer service for people with special abilities on the website and self-service digital care app, MyGP. Here, they provided sign-line digit care for the hearing and speech impaired, added the statement.