Casio appoints Sadat Rahman as goodwill ambassador

Casio, one of the world’s leading manufacturers of consumer electronics has appointed Sadat Rahman, the International Children’s Peace Prize winner as its goodwill ambassador.

Through this collaboration, Casio aims to spread awareness against fake and substandard calculators in Bangladesh, the company said in a statement.

Casio scientific calculators are very widely used by students in Bangladesh; hence the brand works very closely in the education market of the country to raise awareness about the poor quality, duplicate & Casio look-alike calculators, which are getting sold to students and directly or indirectly impacting their education because of product failure or unstandardized functions. Being one of the largest Calculators brands in the world, Casio aims to enhance the mathematical skills of the students.

This initiative will educate the masses around the need to be vigilant while buying calculators and be aware of counterfeit products. This will be done with Sadat Rahman through a 360-degree campaign. In addition, Casio will also educate teenagers about online harassment, cyberbullies, and child protection.