The pink panda aims to inspire people to live life to the fullest

Online food and grocery delivery platform foodpanda has unveiled “Pau-Pau” as the new face of the brand to better connect with customers across Bangladesh.

Pau-Pau becomes the platform’s first-of-its-kind brand ambassador from May 15, 2022, a press release said on Sunday.

The much lovable brand ambassador comes in as the new face of foodpanda, radiating a vibrant personality, reflecting foodpanda’s warmth and vibrancy.

The pink panda aims to inspire people to live life to the fullest and on their own terms. Pau-Pau is passionate about the three E’s – Empowerment (for living life on one’s own terms), Environment (as foodpanda’s sustainability champion), and Enthusiasm (for food and fun).

“Pau-Pau is very unique and has his own personality that embodies the spirit of our brand. To better connect with our customers, we wanted to bring in a new, fun ambassador who evokes love amongst our customers,” foodpanda Bangladesh Head of Marketing Manisha Safiya Tarek said.

Pau-Pau will be rolling out progressively across all foodpanda channels and interfaces, from the app and website, to digital and social media platforms, out-of-home activations and more.