7up rolls out summer campaign with Shakib

7up has launched its summer campaign on Saturday featuring the brand ambassador Shakib Al Hasan.

Taking an inspiration from 7up’s curly-haired mascot Fido Dido, a new TVC portrays Shakib Al Hasan winging his way through a googly situation that life throws at him, 7UP said in a statement.

The TVC is an ode to 7UP’s quintessential mantra to ‘Think Fresh/Bhabo Fresh’ and motivates youngsters to tackle every tough situation with calm, composure, and wit.

Speaking on the launch, PepsiCo Bangladesh Region Senior Marketing Director Naseeb Puri said, “The defining moment of any rough situation is the girt, determination and wit we manage it with. This is what 7up’s philosophy too has been over the years, to tackle any curveball and googly situation that life offers with a

‘Think Fresh’ attitude.”

“Our summer campaign and our association with Shakib, who is a true embodiment of this fresh philosophy, is synonymous to this. We’re super-excited for our consumers in Bangladesh to watch this fun new TVC and exhibit this cool, go-getter and fresh attitude while sipping 7up to beat the heat this summer,” he added.

Commenting on the TVC, Shakib Al Hasan said, “Working with 7up has been a treat on a range of ‘Think Fresh’ films that are crisp, fun, and engaging, as it’s easy to put yourself in the situation and think what one could have done.”

“7up personifies a fresh outlook towards life, and I resonate with the same, so it’s always great to associate with the brand. This new film is a lot of fun, full of energy and I am excited to see people enjoying it.”

Talking about the campaign, Transcom Beverages Head of Marketing Sharfuddin Bhuiyan Shamol said, “As Bangladesh’s largest CSD brand, 7up enjoys an unwavering love and support from consumers across the country. Like always, it has been an extreme pleasure to bring forth the youth-centric philosophy of ‘Think Fresh’ with the youth icon Shakib Al Hasan himself, and the personification of quick-wit, Fido Dido.”

The new TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. 7up is available in single/multi serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.