Daraz, Swisscontact to work jointly

Swisscontact Bangladesh and Daraz Bangladesh have recently teamed up under B-SkillFUL Programme Phase II to promote digital marketing platforms among Micro, Small, and Medium Enterprises (MSMEs) in leather goods, light engineering, and furniture making sectors.

Under this partnership, Daraz Bangladesh will educate MSMEs on e-commerce and assist them in setting up and maintaining digital shops on social media channels such as Facebook, Instagram, etc., reads a press release.

This will allow MSMEs to connect to a wider customer base and enhance their sales capacity. MSMEs will be able to establish a viable commercial relationship with Daraz Bangladesh, which will lead to increased growth of businesses through improved marketing practices.

During the ceremony, Chief Commercial Officer from Daraz Bangladesh Shabbir Hossain said: “Daraz aims to mitigate the digital divide, and as part of this vision, this partnership will empower local entrepreneurs to grow their businesses through digital marketplaces.”

Deputy Head of Cooperation from the Embassy of Switzerland in Bangladesh Corinne Henchoz Pignani also added: “Digitalization through e-commerce at the MSME level will accelerate the overall growth and development of the MSMEs and help reach the Bangladesh - Switzerland Agenda 2030.”

B-SkillFUL Programme Phase II is a four-year skills and enterprise development programme, supported by the Embassy of Switzerland in Bangladesh and implemented by Swisscontact. The programme is working in six districts to improve the productivity and competitiveness of MSMEs.