TikTok, 10 Minute School partner to launch online learning campaign

The popular short video-sharing platform TikTok and the leading online educational platform 10 Minute School will collaborate to launch an online learning campaign in Bangladesh.

TikTok announced the launch of the month-long campaign, titled #EkshoTeEksho would feature some of the country’s most popular #EduTok creators who will create and publish educational content across multiple categories, according to a statement.

TikTok launched the #EduTok hashtag with the wider objective of democratising learning in the region and making educational content accessible to everyone. Having garnered billions of views to date, #EduTok has become the go-to place for creators to learn from each other and acquire new skills and knowledge.

Content can range from academics, or vocational skills like public speaking, debating and writing to artistic skills like painting, photography, videography and editing. There will be more content categories covering culinary skills, sports tips, music and other skills like drawing, origami, Rubik’s cube solving and more.

The #EkshoTeEksho challenge, driven by TikTok and 10 Minute School, will invite participants on the platform to publish their content in response to the questions. Users can follow the #EkshoTeEksho to enjoy the insightful content and learn new skills and information every day.

In Bangladesh, the #EkshoTeEksho campaign is the first of its kind, featuring some of the country’s most popular educational content creators like Ayman Sadiq, Munzeeren Shahid, and Enayet Chowdhury, Khalid Farhan and more. The campaign aims to provide easy access to educational content on the platform for Bangladeshi youths across the country. “TikTok has set new standards for digital learning by making educational content fun and easily accessible for users.

The campaign #EkshoteEksho will be a remarkable opportunity for collaboration, and we believe that by working together, we will be able to achieve great outcomes. 10 Minute School is thrilled to work with TikTok, as we believe they are the perfect partners for this project”, said 10 Minute School Founder and CEO Ayman Sadiq.