Tanaporen opens outlet in Gulshan

Sustainable Jamdani Boutique Tanaporen has launched its first outlet in Gulshan, Dhaka. Textile and Jute Minister MP Golam Dastagir Gazi inaugurated the outlet on Monday, said the organisation in a statement.

Tanaporen, a sustainable jamdani boutique, is promoted by Sheva’s Sustainable Enterprise Project in partnership with PKSF and the World Bank.

The organisation’s main aim is to help weavers and entrepreneurs involved in the jamdani industry get a fair price and bring their products to the premium market by establishing market linkages.

Jamdani cloth is woven by embroidering the design with the skilful technique of pulling and filling. The name “Tanaporen” is the combination in harmony with this rhythm of weaving.

Tarabo Municipality Mayor Hasina Gazi, PKSF Managing Director Dr Nomita Haldar NDC, Sheva Nari O Shishu Kalyan Kendra, SEP team’s Executive Director Sayeeda Roxana Khan, Jamdani expert Chandra Shekhar Shaha and many other business leaders were also present at the inauguration ceremony.

The weaving of the Jamdani saree is famous and age-old crafting of Bengal. With the aim of advancing the weaving industry under the patronage of weavers, the new Jamdani boutique Tanaporen has come up with a combination of Jamdani saree and Jamdani products in the country’s market.

Textile and Jute Minister Golam Dastagir Gazi said, “Jamdani is a Bengali tradition. Weavers work tirelessly for months to weave a saree, but if they do not get proper remuneration, it will be difficult for them to survive. One thing is that the more economically prosperous a country is, the more its traditions and weavers will survive.

Hopefully, now we are becoming economically prosperous. We succeeded in building Padma Bridge; as the days go by, we are becoming more economically successful, and as a result, the purchasing power of Jamdani increased among people.”