Nagad installs solar billboards to cut power consumption

Mobile financial service Nagad has taken the initiative to convert the billboards installed for promoting various campaigns into solar-powered billboards.

In line with the United Nations Sustainable Development Goals, this drive is anticipated to stimulate the usage of renewable energy while also providing some relief to people’s lives.

The organisation has decided to transform all its billboards to solar-powered versions over time gradually, reads a press release.

Using cost-effective and pollution-free energy is one of the 17 goals of the United Nations Sustainable Development Goals. As a nation, Bangladesh has already taken several necessary measures to utilise such energy, one of which is to encourage the use of renewable energy. To promote this endeavour, Nagad has set up a solar-powered billboard.

Explaining the purpose behind installing the solar-powered billboard, Sheikh Aminur Rahman, chief marketing officer of Nagad, said, “Nagad is always conscious of the environment and people. Our initiatives are designed to make society a safer place to live. Considering this, we prioritised the usage of renewable energy.

“That is why we have installed solar-powered billboards, which will be operated entirely by natural energy. Gradually a significant number of Nagad’s operations will be powered by pollution-free, cost-effective, and environmentally friendly solar energy,” he added.

Renewable energy refers to all the re-usable energy sources such as sunlight and heat, wind flow, water flow, bioenergy (biomass), geothermal, ocean waves, ocean-heat, tidal, municipal waste, and hydrogen fuel cells, among others. By 2050, renewable energy is anticipated to meet 85 per cent of the electricity demands of humans in the world.

In addition to promoting the utilisation of renewable energy, Nagad is already associated with numerous positive initiatives. In just three years, the Bangladesh Postal Department’s mobile financial service has obtained six and a half crore customers.

The average daily transaction of Nagad is currently Tk 750 crore, which has recently surpassed the Tk1,000 crore landmark. Moreover, Nagad is persistently aiming to establish a cashless society.