Home ›› 30 Jul 2022 ›› Corporate
Banglalink has introduced monetisation on its Toffee platform at ‘Toffee Con’, an assembly of popular content creators, at a hotel in Dhaka on Thursday.
State Minister for Information and Communication Technology (ICT) Zunaid Ahmed Palak inaugurated the process by opening a channel and sharing a video of the Father of the Nation Bangabandhu Sheikh Mujibur Rahman’s historic 7 March speech on Toffee.
300 content creators from all over Bangladesh participated in the event. Also present at the event were Banglalink Chief Commercial Officer Upanga Dutta, Chief Corporate and Regulatory Affairs Officer Taimur Rahman, and other high officials of the company, Banglalink said in a statement.
Toffee introduced the monetisation opportunity on its user-generated content (UGC) platform for content creators.
The inauguration was followed by a panel discussion on ‘Prospect of Content Creation in Bangladesh’. Panelists of the discussion were Ali Ahmmed, Chief Commercial Officer, Bkash Limited; Tanvir A Mishuk, Founder and Managing Director, Nagad, and prominent actor Tariq Anam Khan.
The ICT state minister said, “Today’s youth are passionate about creating content for digital platforms. I am delighted to see that a homegrown platform like Toffee is providing monetisation facilities for creators. Such initiatives will be instrumental in making Toffee a hub of empowerment for creative young minds.”
The chief commercial officer of Banglalink said, “As a part of its digital operator strategy, Banglalink always strives to take future-ready initiatives. Along with expanding the fastest 4G network across the country, we are now focusing on bringing quality digital services and enhancing them with advanced features. I am confident that Toffee’s monetisation facility will empower young content creators by opening up earning opportunities for them.”
Toffee app can be downloaded from the Play Store and App Store on Android and iOS devices and Android TV. Some contents can also be viewed on Toffee’s website: https://toffeelive.com.
