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Bangladesh's top electronics manufacturer Walton has honoured 47 personalities and enterprises with Branding Heroes Award as recognition of their outstanding contribution in raising sales growth through root-level creative branding under its digital campaigns.
Coming up with important directives and instructions on trade related issues during the global crisis, Walton Hi-Tech Industries PLC’s Managing Director and CEO Golam Murshed handed over the crests, certificates and crowns to the awardees of Walton and Marcel brands, said a statement on Thursday.
The 'Branding Heroes' award giving ceremony was held at Walton Corporate Office in Dhaka on Wednesday.
The event was attended, among others, by Deputy Managing Directors Nazrul Islam Sarker, Amdadul Haque Sarker, Eva Rezwana Nilu and Humayun Kabir, Walton Plaza Trade’s CEO Mohammad Rayhan, Senior Executive Directors SM Zahid Hasan, Firoj Alam, Tanvir Rahman, Ariful Ambia, Dr Shakhawat Hossen and Amin Khan, and Executive Director Shahiduzzaman Rana.
A total of 21 Walton and Marcel distributors and Walton Plaza have been awarded for their root-level remarkable branding activation and contribution to the sales growth while 26 employees were honoured in different categories for their outstanding performance in branding activities, sales, sales growth, collection, collection growth and receivable growth.
Terming the awardees as “extra-ordinary soldiers”, Walton CEO Golam Murshed said, “Great achievement comes from teamwork and strong willpower is badly needed to achieve something unique. We can achieve success with hard work in a united way. We need to change ourselves first to bring a collective change in the society.”
“Considering the customers’ financial hardships during this global economic turmoil, Walton has not increased the product prices according to the hike of production costs. Walton is providing products to customers sacrificing the profit as we want everyone in the country to enjoy a comfortable life,” he added.
Walton CEO also requested all to be more energy efficient and prevent all kinds of energy wastage at workplaces and homes, saying, personal awareness and little sacrifice in saving energy can be beneficial for all in the society.
One the awarded distributors of Walton, Mudarich Ali Tenu, proprietor of TR Electro Mart in Habiganj, spoke on behalf of the awardees. He thanked Walton authorities for maintaining a long business relation with them. He said that Walton CEO’s timely instructions will inspire them in running their business.