vivo tops China’s smartphone market in Q2

According to Counterpoint Research’s Market Pulse Report released on July 27, vivo ranked first with a market share of 19.8 per cent in Q2 2022, maintaining its position as a leading global smartphone brand.

vivo, following a more global and local approach, has developed an understanding of local culture and continues to expand across the globe. Presently, vivo has branched out its sales network across more than 50 countries and regions and is catering to more than 400 million users worldwide across various price categories, it said in a statement.

vivo’s diverse portfolio helped the smartphone brand grab a good share in the market, maintaining its leadership. The brand has achieved this momentum due to its positive messaging and innovative regional strategy. The brand has also received positive market feedback for its budget-friendly segment, especially from younger customers.