ULAB holds PR summit

The department of Media Studies and Journalism (MSJ) of the University of Liberal Arts Bangladesh (ULAB) has organised a PR Summit in celebration of the 5th anniversary of PR4U on Friday.

Jaffri Osman, CEO of World Communications, Malaysia graced the occasion as the chief guest and Helal Hussain, Head of Portfolio, Swisscontact, Bangladesh was present as the special guest at the event, ULAB said in a statement.

In his speech, Jaffri Osman said, “Public relations today is visual, visual in terms of graphic.” He asked if there are students of PR at the PR Summit and then told them to make a square with their fingers. He further added, “Square stands for a PR person to be strategic, quick, unique, agile, resourceful and engaging. Moreover, a person in public relations must understand empathy and deal with empathy in the current world scenario.”

Helal Hussain also talked about the rising need for public relations in international and national organisations. He praised the role of ULAB-MSJ department in generating creative public relations students for national and international organisations.

Among others, Faruq Faisal, Regional Director of Article 19, Md Moniruzzaman, Head of Marketing and Brand Communication, SIBL, and Syed Rayhan Tarique, Director, Client Relations of Fore thought PR also gave speeches and took part in the panel discussion.

PR4U, an apprenticeship program of ULAB-MSJ, is a learning platform for ULABians to improve, develop and practice the advanced elements of public relations and corporate communication.

As the host, professor Jude William Genilo, Head of MSJ and Dr Habib M Ali, a faculty member of MSJ also delivered speeches on the occasion.

The programme was concluded with a certificate-giving ceremony, cake-cutting and a panel discussion on public relations.