Chanchal Chowdhury joins Shikho’s brand campaign

Chanchal Chowdhury has joined Bangladeshi education technology start-up Shikho’s most recent campaign “Shikhbo, Jitbo” (Learn to Win).

Since 2019, Shikho has been building a hyper-localized digital learning ecosystem with a mission to revolutionise learning in Bangladesh. The campaign “Shikhbo, Jitbo” will help every student become a confident learner; real-life examples in course curriculums aim to engage students, said a statement.

Students can be more successful as they understand and remember their material better. Actor Chanchal Chowdhury will be promoting this campaign nationwide, bringing the joys of learning to hundreds of thousands of lives.

Shikho provides more than 100 comprehensive courses for the Bangladeshi National Curriculum Secondary School Certificate (SSC), Higher Secondary School Certificate (HSC), and competitive University Entrance Exams.

With the personalised and data-based app, students can learn visually from animated video content. Students attend live classes with vetted, expert teachers and can access other learning materials such as in-app questions with detailed solutions and ‘smart notes’ that include definitions, formulae, proofs and ‘hacks’.

Shikho and Chanchal Chowdhury will now foster this spirit of making learning fun for every student through this campaign.

Shikho launched the first version of its mobile learning app in November 2020 and already has over 610,000 users spread across all 64 districts of Bangladesh.