foodpanda, GroupM launch panda ads

foodpanda in collaboration with media investment agency GroupM has officially launched its suite of advertising technology (AdTech) and marketing solutions, panda ads.

With this strategic partnership, GroupM clients can tap into the fast-growing AdTech space by activating foodpanda’s in-app advertising and other media assets, and collaborate with foodpanda on brand partnerships and campaigns, a press release said on Friday.

The partnership spans seven markets – Singapore, Malaysia, Thailand, the Philippines, Pakistan, Hong Kong and Taiwan.

“foodpanda has worked extensively to improve our ads solutions over the past year, and we are excited to offer advertisers a new, full suite of ad solutions with panda ads,” foodpanda Advertising and Partnerships Senior Director Kiranjeet Singh Purba said.

“We are especially thrilled to kick off our panda ads launch with a partnership with leading agency GroupM, and believe this will help their clients tap into new areas of digital marketing in Asia,” he added.

“Our partnership with panda ads covers an extensive region – across seven markets – opening up expansive possibilities for our clients in the digital and mobile space to enhance their brand visibility and increase business impact. Panda ads’ innovative tech will see a great degree of personalisation and targeted advertisements, which charts the way forward in retail media,” GroupM Nexus Head of Commerce-APAC Toni Ruotanen said.

With the launch, foodpanda unveils a fresh suite of integrated advertising features that encompass the foodpanda app, digital marketing assets and new partnership programmes.

Globally, the market potential for AdTech is expected to reach $1 trillion by 2030.