YELLOW launched three new international brands; Marvel, Disney, and Star Wars, at its flagship store on Gulshan Avenue yesterday.
YELLOW organised a launch event titled ‘Assemble the Force of Happiness’ at the Gulshan flagship showroom on September 29 to mark the launching of these brands, said a press release.
CEO and Group Director of BEXIMCO Ltd Syed Naved Hussain attended the event as the chief guest. Executive Director of YELLOW, Shehryar Burney, YELLOW’s Head of Retail Operations, Hadi S A Chowdhury were also present.
Speaking at the launching event, chief guest Mr. Hussain said, “We are honored to be a part of these global businesses as an exclusive country franchise to Bangladesh. Also we are proud and honored that Disney, the world’s most iconic and largest entertainment company, has partnered with Beximco. This will increase the credibility and good will of Beximco and Bangladesh worldwide. We therefore think that it is a good time for these brands to enter the Bangladeshi market. “
YELLOW, the trendiest fashion brand from Bangladesh, is mostly distinguished for its true international quality designs and fabrics. To uphold the continuation of success, YELLOW has brought these brands to Bangladesh. Official Merchandise of Disney, Marvel and Star Wars will be available in Bangladesh now only at Yellow Outlets all over the country and its e-commerce platform.
The Walt Disney Company, commonly known as Disney – is an American multinational mass media and entertainment conglomerate, founded on October 16, 1923, by brothers Walt and Roy O. Disney.
Marvel Entertainment, LLC – an American entertainment company founded in 1998 – is mainly known for its comic books by Marvel Comics, as well as for its forays into films and television/streaming shows, including those within the Marvel Cinematic Universe (MCU).
Star Wars is a multi-genre mythology and multimedia franchise created by George Lucas in 1976. It comprises movies, novels, comics, video games, toys, and numerous television series.