ULAB MSJ department organises CI programme

University of Liberal Arts Bangladesh (ULAB)’s Department of Media Studies and Journalism (MSJ) has recently organised Curriculum Integration (CI) programme for the summer 2022 semester.

Mejbaur Rahman Sumon, the renowned filmmaker, was present as the special guest at the event, ULAB said in a statement. In his insightful speech, Mejbaur Rahman Sumon acknowledged that the personal and microscopic perspective of storytelling helps his films to communicate with the audience.

He stated, “My priority of storytelling is the priority of the audience, their emotions are my emotions.”

Following ULAB’s Liberal Education system, every semester the MCJ department comes up with a theme for better learning of the students. The theme for this summer 2022 Curriculum Integration was ‘Pathos’. It is the practice of paying attention to the emotions of the audience, according to the great philosopher Aristotle.

It refers to how the audience is put in the right frame of mind by appealing to their emotions. This, in turn, can influence the perceptions of the audience.

Professor Jude William Gennilo, Dean, School of Social Science of ULAB, introduced the theme ‘Pathos’ from different theoretical approaches in his speech.

“There are three, not two, tools to persuade an audience, which are: emotion, logic and pathos, which highlights the speaker’s character,” he said adding that among these tools, ‘pathos’ reaches out to people with a strong efficiency due to its power of exploring the depth of human emotions.