‘10-10’ online shopping festival kicks off

The “10-10” online shopping festival started on Monday with the slogan— “Desher Taka Rakhi Deshe”.

Jointly organised by the country’s top 30 e-commerce companies, the festival was formally inaugurated with a press conference at the Bangladesh Association of Software and Information Services (BASIS) headquarters in the capital. It will go on till October 25, said a press release.

Fahim Mashroor, CEO of leading e-commerce company ajkerdeal.com and logistics delivery platform Delivery Tiger, addressed the program on behalf of the participant companies.

“This fair is especially important in the context of recent time scenarios. The organisations participating in the festival will simultaneously create public awareness in order to remove the lack of confidence among the people about e-commerce,” he said.

Regarding the slogan of this year’s festival, “Desher Taka Rakhi Deshe”, he said that the biggest challenge of the country’s economy in recent times is the foreign exchange crisis.

People’s hard-earned foreign exchange is going abroad in various ways, legal and illegal channels. The country’s policymakers, e-commerce entrepreneurs and consumers should play a role in this regard, he suggested.

Speaking on the occasion, BASIS Executive Director Isha Mainuddin said that domestic e-commerce companies can compete with foreign giants if they can work together through partnerships and provide a better customer experience.

From 2018 onwards, the “10-10” shopping festival is being organized every year between October 10 and October 25. The official website for the online festival is www.TenTen.com.bd. The online Payment Partner of this year’s fair is “Bkash” and the delivery partner is “Delivery Tiger”.

On the occasion of the festival, participant companies come up with various discounts and gift offers, free delivery, and instant cash back.

The participant companies are Pathao Foods, Ajker Deal, Sheba XYZ, O Bhai, Boiferi, Rokomari, I-feri, The Mall, Bangla Shoppers, BD Shop, Star Tech, Jachai, Bata, Excel Telecom, Sara Lifestyle, Darji Bari, FabriLife, Jadru, Meo Meo Shop, Gorur Ghash, Munchies, Pristine, Six Yards Story, Gorilla Move, Shop Queen, Wall Cart, Fresh Today, and PBS.