Home ›› 09 Nov 2022 ›› Corporate
LafargeHolcim Bangladesh Limited (LHBL) has launched a new cement brand ‘Supercrete Plus’: the best fair face cement in Bangladesh with enhanced strength capability.
This premium product by the company is the country’s first ever fair face cement with 15-20 per cent enhanced early strength compared to any other Portland Composite Cement (PCC) coupled with Concrete Porosity Reduction (CPR).
In this regard, a product unveiling ceremony was held at a city hotel on Sunday where LHBL CEO Rajesh Surana joined virtually and unveiled the new product, said a press release.
Raquib Ahsan, Professor, Department of Civil Engineering, BUET and internationally acclaimed architect Professor Rafiq Azam presented the key note during the launching event.
Addressing the event, the CEO of LHBL said “Supercrete Plus is an unparalleled sustainable and innovative solution for Bangladesh market and fair face construction as it maintains a certain sense of beauty without any modification after natural shaping. Fair-faced concrete has an unpretentious, natural and calm appearance. Its innate weight and elegance is incomparable. We are confident that customers will like the new innovative construction solution that comes with strength and durability.”
‘Supercrete Plus’ gives the best outcome for fair face construction and the strength enhancing technology ensures long term durability. Versatile state of the art designs can be created with Supercrete Plus and the natural texture of concrete itself brings back a sustainable appearance to the building. Supercrete Plus can be used for fair facing interior/exterior surface, general concreting & plastering for slab, beam, column, high rise buildings etc. Tamper and moisture proof packaging BOPP (Bi-axially Oriented Polypropylene) is the added advantage of Supercrete Plus.
The new addition of ‘Supercrete Plus’ after ‘Holcim Water Protect’ and ‘Holcim Shokti’ has further strengthened the portfolio of the company and customers will have options to choose as per the requirements of their structures.
Gazi Mahfuzur Rahman, Sales and Marketing Director, Asif Bhuiyan, Chief Corporate Affairs Officer and HR Director, Mohammad Iqbal Chowdhury, Chief Financial Officer and Lakmal Suranjan Fonseka, Procurement and Logistics Director of LafargeHolcim Bangladesh were also present among other high officials during the launching ceremony.
