Home ›› 19 Nov 2022 ›› Corporate
Pepsi has announced the launch of a new international campaign ‘Thirsty for more’ in Bangladesh on Thursday, with the release of an exciting film ‘Nutmeg Royale’ starring global football icons Leo Messi, Ronaldinho and Paul Pogba.
The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, said a press release.
With football’s craftiest move at its core, the epic new film highlights the thrill of the action and unexpected possibilities that occur when you bring the world’s most accomplished footballers together.
The first look also features Messi, Ronaldinho and Pogba sporting something that eagle-eyed football fans may recognise. Paying homage to the iconic 2002 Pepsi football jersey, this year’s ad is set to feature the retro kit as a nod to the brand’s long and unparalleled impact on football culture.
In tandem with this release, the brand has also unveiled its attractive, new, limited-edition Football-themed packaging. Featuring Messi and Pogba on Cans and PET bottles, Pepsi is all set to paint the town blue in football fever.
Fans are being cued to look out for thrilling stuff coming their way as the brand plans to add more fizz and more football to their lives in the coming two months.
Speaking on the new campaign, Anuj Goyal, Senior Marketing Director, Bangladesh Region, PepsiCo, said, “At Pepsi, our brand DNA has always been fuelled by youth culture - whether that’s being at the forefront of product innovation or tapping into what moves culture to shape our epic entertainment experiences.”
Sharfuddin Bhuiyan Shamol, Head of Marketing, Transcom Beverages Ltd, said, “Sports has always resonated strongly with the consumers in Bangladesh, especially football, and to take things up a notch, we are thrilled to have kick started the football frenzy in the country with this new campaign.”
