Beximco signs deal with Disney Star

Beximco Digital Distribution Limited (BDDL), a concern of Beximco Group, has signed a deal with Disney Star to distribute eight of their popular entertainment television channels across Bangladesh via paid television service through cable, IPTV, and OTT.

Under the agreement, BDDL and Disney Star will foray deeper into class-leading channel distribution bringing world-class entertainment to Bangladeshi audiences, said a press release.

The collaboration will see BDDL distribute Disney Star’s channels in the original languages of programming i.e. Bangla, Hindi, and English spanning three content genres - General Entertainment, Movies and Factual/Infotainment. The channel portfolio will include Star Jalsha, Jalsha Movies, Star Plus, Star Gold, Star Bharat, National Geographic Channel, National Geographic Wild and Fox Life.

“We are excited to bring our compelling and multi-lingual portfolio through the region’s leading distribution service – BDDL. Bangladesh has a strong affinity for our content especially the Bangla series and format shows on our class-leading Bangla General Entertainment Channel – Star Jalsha. We constantly explore opportunities to connect with our audiences and this latest collaboration with BDDL is a step to further reach out to the viewers in Bangladesh,” said Sudhir Nagpal, Head, International Business, Disney Star.