Samsung named best mobile handset brand for 5th time in a row

Samsung once again won the fans’ hearts and became the No 1 Mobile Handset Brand in Bangladesh for the 5th time in a row at the Best Brand Awards 2022 organised by Bangladesh Brand Forum in Dhaka recently.

Samsung won the award for their ground-breaking innovation and unwavering commitment, said a press release.

The South Korean tech giant is the most popular brand among Bangladeshi consumers and has constantly topped the charts for the past five years. Nielson Bangladesh Limited’s nationwide survey determined the country’s top brands.

Regarding the achievement, Md Muyeedur Rahman, Head of Mobile, Samsung Bangladesh, commented, “Samsung was able to win the No 1 Mobile Handset Brand for five consecutive years, and we could not be more thankful for the amazing support of our customers and teams.

“We always strive to bring innovative products to Bangladesh and work towards a Smart Bangladesh. We promised to work together and provide a better and more satisfying customer experience.”

While 2021 has been a challenging year for numerous industries and manufacturers, 2022 has proved to be dynamic and newfangled for Samsung with no signs of slowing down. Significant growth has been observed by introducing ground-breaking handsets to meet the requirements and preferences of all ages and classes, said the release.

The tech giant brought two handsets under the Galaxy Z series, which gained universality among consumers. Additionally, Galaxy A series and the new flagships in the Galaxy S series took the market by storm and were sought-after by a wide range of customers, the release added.

To cater to and entertain a vast range of customers, Samsung Bangladesh organised numerous campaigns countrywide like ‘Galaxy Goal Challenge’ and ‘Capture the Epic Padma Bridge.’  These are testament to Samsung’s unwavering commitment to its customers.