bKash remains best brand for 4th consecutive year

bKash remains the country’s best brand for the 4th year in a row through a consumer survey conducted by Bangladesh Brand Forum (BBF).

Following the success of 2019 to 2021, bKash retained its position as the overall best brand among the top 15, selected from 110 local and multinational brands in the country, said a press release.

At the same time, bKash has been selected as the ‘Most Loved Brand’ under mobile financial services (MFS) category for the 6th time in a row.

This year, 15 brands were recognised as the overall top brands out of the top 110 in 38 categories, where bKash secured the first position as the best brand in the country.

BBF, in association with The Daily Star, organised the 14th edition of best brand award on December 24 at Le Meridien hotel in Dhaka. Based on the survey of NielsenIQ, a globally renowned research organisation, BBF honoured the winning brands with crests and certificates.

bKash Chief Marketing Officer Mir Nawbut Ali, Chief Human Resources Officer Ferdous Yusuf, Chief Communications Officer Mahfuz Sadique, Internal Control and Enterprise Risk Management Head Ahmed Ashique Hussain, and Brand Head Ashraf-Ull-Bari were present at the event.

Bangladesh Brand Forum has been organising the Best Brand Award for the last one and a half decade to motivate brands to achieve customer satisfaction.

This year, 10,000 consumers – a record highest till now – have participated in this survey from 8 divisions across the country, said the release. The survey was conducted by Nielsen’s world-class survey method ‘Winning Brands’.