Nagad featured as case study in Philip Kotler’s book

Nagad, a mobile financial service provider of Bangladesh Postal Department, has been featured as a case study in the Bangladesh edition of the upcoming book titled ‘Essentials of Modern Marketing’, written by Professor Philip Kotler, popularly known as the ‘father of modern marketing’ around the world.

Tanvir A Mishuk, founder and Managing Director of Nagad, has worked as a case co-author for this book, said a press release.

Northern Education Group, a strategic partner (Bangladesh) of Philip Kotler's organisation Kotler Impact and World Marketing Summit Group, has recently made the revelation.

The organisation has already planned to spread this book on modern marketing among students, including those in universities, and corporates across Bangladesh.

American Professor Philip Kotler along with his associates is going to give a new dimension to the book ‘Essentials of Modern Marketing’ by incorporating academic case studies of different independent organisations worldwide.

Mobile Financial Service provider Nagad, ICT Division, Ministry of Land, Grameenphone and other organisations from Bangladesh have the opportunity to add their cases to this book.

In the Bangladesh edition of the book, Nagad has secured its place, thanks mainly to its timely innovations and smart marketing. For example, Nagad won the ‘Commward-Excellence in Creative Communication Award’ in 2022 – a flagship initiative of Bangladesh Brand Forum, said the release.

Only in three and half years of its journey, Nagad has achieved enviable success and earned recognition both at home and abroad, thanks to the dynamic leadership of its founder Tanvir A Mishuk. Every day millions of people are coming into the fold of financial inclusion because of his strong leadership and timely innovations in the financial market, the release added.

Talking about Nagad’s inclusion in Philip Kotler’s upcoming book, Tanvir A Mishuk said, “Such an achievement is a source of inspiration for us. Securing a position in Philip Kotler’s book is a recognition of what Nagad has done in just three and half years in taking the country’s digital financial services to a new height.”

“I myself feel more empowered and happier to work on case studies with such a great man,” he added.