Home ›› 08 Jan 2023 ›› Corporate
At the CES tech megashow in Las Vegas, it is unusual to see an entrepreneur hold up a plant and present it as the latest breakthrough in consumer technology.
But for NeoPlants co-founder Patrick Torbey, the gathering held annually just after the new year should not be thought of as “only about machine technology and electronics.”
“It’s also about natural technology that we can leverage using these really cool engineering techniques,” Torbey told AFP.
NeoPlants, a Paris-based startup, was showing off a bioengineered plant capable of purifying indoor air of toxic pollutants “by doing the work of 30 regular houseplants,” according to its website.
Technology geared towards helping the environment has steadily increased in number at CES since the Sin City expo began fifty years ago.
But observers often doubt the seriousness of the consumer tech industry’s commitment to protect the environment, with all the real excitement focused on smart TVs and robots instead of the more complicated and less profitable project of saving the planet.
“Until it really, really matters for consumers, it’s just going to kind of be this trend that’s over here on the side,” said Ben Arnold, research firm NPD’s consumer electronics analyst.
“As somebody who studies the market, I’m just not seeing yet where (environmental-minded tech) makes a difference in terms of units and dollars,” he added.
