bKash becomes ‘Employer of Choice’ for 3rd year in a row

bKash, the largest mobile financial service (MFS) provider in the country. ranked as the number one ‘Employer of Choice’ among 54 multinational and local organisations across all sectors for the third year in a row, according to the ‘Campus Track Survey B-school: 2022’ conducted by NielsenIQ.

NielsenIQ, a globally reputed organisation specialised in research, insights, data, and analytics, has been conducting the campus track survey across the world from long ago, according to a press statement issued on Monday.

Since 2013, the survey is being conducted in Bangladesh with consistent execution and outcome. bKash has grown over the years, rising to the top of the ‘Employer of Choice’ list under this survey consecutively in 2020, 2021, and 2022.

The survey was carried out based on three key parameters industry preference; job, salary and campus activities; and aspirational factors.

According to the survey, goodwill of the company, positive work environment, growth and learning opportunities, attractive salary package, job stability and satisfaction, employee wellbeing, organisational culture and values enabled bKash to retain its number 1 position in the survey.

In this survey was conducted among final-year BBA and MBA students who are in the class of 2022 from the top 19 universities in Bangladesh.

“bKash, a Bangladeshi company has secured the position of No 1 Employer of Choice across all industries for 3rd time in a row that inspires us to deliver further. To us, bKash is the place that impacts millions of lives through positive changes driven by the sincere dedication and continuous innovation of our workforce,” said Md Ferdous Yusuf, chief human resources officer at bKash.

He added, “It operates in an inspiring work culture that enables employees to be Customer Centric, Innovative, Collaborative, Agile and Ethical. bKash’s leaders steer their colleagues to the right direction to fulfill the purpose and develop them to maneuver any challenge and be future ready,”

Additionally, bKash offers Management Trainee (MT) programmes at various universities. bKash’s MT program GenNEXT Leader offers one of the highest career-growth and according to the survey, according to the press statement.

bKash also offers a paid internship programme – bNext– in which students get classroom training, development interventions, and meaningful experiences while engaging in projects that directly impact the business, which is one of a kind in the industry.

Moreover, every year bKash arranges training, grooming and knowledge-sharing sessions for students on relevant topics through different campus engagements.