BRAC Bank introduces digital banking app ‘Astha Lifestyle’

For the first time in the banking industry, BRAC Bank has launched a digital banking super app “Astha Lifestyle” to provide lifestyle solutions for all BRAC Bank customers.

The Astha App will include Astha Play, an OTT entertainment platform rich with exclusive early access content, Astha Music with more than 1 lakh entertainment content, Astha Islamic developed with Islamic services based on Quran and Hadith, Astha Learning, a platform with academic and professional classes and Astha Travel for travel solution.

In less than two years, BRAC Bank’s Digital Banking Platform Astha app has turned into a complete digital service platform, said a press release.

BRAC Bank aims to enhance customers’ experience by changing digital banking. On this journey, BRAC Bank has launched different award-winning features such as the Digital Banking toll-free app and digital reward in the telecommunication network.

Last year, the bank’s growth trajectory in digital banking was almost three times higher compared country’s banking sector. During this time, Astha App’s total digital transaction volume reached Tk 90 lakh.

To continue this growth, the Bank wants to accelerate its cross-industry collaboration efforts with existing and upcoming digital and lifestyle partners.

Selim RF Hussain, managing director and CEO of BRAC Bank; Erik Aas, CEO of Banglalink Digital Communication; Matiur Rahman, editor of Prothom Alo; Solaiman Alam, chief digital and strategy officer of Grameenphone and Kamal Quadir, CEO of bKash Limited; Md Adil Hossain Noble, chief enterprise business officer of Robi Axiata; and Anand Tilak, Facebook and Google Technology expert were present at the app launching ceremony on January 25.

They also participated in a panel discussion titled ‘Digital Disruptions and Cross Industry Collaboration’ moderated by Md Rashedul Hasan Stalin, senior vice president and head of digital business and payments of BRAC Bank.

Selim RF Hussain said “Astha is core to BRAC Bank’s digital transformation journey. It manifests our strong focus on customer convenience through digital innovation.”