Home ›› 29 Jan 2023 ›› Corporate
Bproperty, a real estate solutions provider, recently merged with Australia-based Digital Classifieds Group (DCG) aiming to boost the country’s real estate sector.
With this merger, Bproperty will have more resources to enhance its services while DCG substantially will grow its footprint in frontier markets, said a press release.
DCG has built dominant property classifieds in frontier markets since 2009 and also operates in Cambodia, Papua New Guinea, Laos and Fiji with a joint venture and investment in the Thailand-based prop-tech the FazWaz Group.
In recent years, DCG has transitioned its business model from advertising to transactional services to accelerate its growth. This transaction will see DCG’s global workforce grow to more than 550 and increase revenue by over 100 per cent; a transaction completed despite global macroeconomic challenges in the tech and property sectors.
Bproperty is a property pioneer and Bangladesh’s largest transacting real estate company that is creating a secure property marketplace where sellers, buyers, landlords and tenants can safely engage in a streamlined and transparent process to achieve their goals.
Bproperty utilises technology to drive solutions and has an unmatched online and offline presence with an incomparable database of information. Bproperty website houses hundreds of thousands of property listings - 990 at launch in 2016, and 550,000 in 2023 - with immense detailing, videos, and floor plans – that provide viewers with a clear picture of what they are potentially getting before ever leaving their seats.
To provide the smoothest transactions, Bproperty has in-house teams for supporting services which include legal, financial, and interior services - everything in one place, ensuring matters are taken care of in a timely fashion.
Bproperty has become the go-to name for real estate ventures with over 4 million website and mobile application visitors annually.
Bproperty CEO, Mark Nosworthy said, “I’m thrilled that through this transaction, we will continue to see Bproperty grow in Bangladesh as well as work collaboratively with DCG’s other markets to cement its position as Australia’s leading operator of property classifieds in Asian frontier markets.”
DCG Group CEO, Mathew Care also viewed this as a significant milestone in the growth of the DCG Group.
“I wholeheartedly welcome the Bproperty team, who have pioneered a dominant transactional property marketplace, to the DCG family. I also welcome their CEO Mark Nosworthy to the DCG Board; we can undoubtedly learn from his immense experience to help our upward growth”, he said.
Under the terms of the deal, Mark Nosworthy will also join the board of DCG.
With the addition of the dynamic Bangladeshi market, DCG enters its single biggest frontier market to date, increasing its market reach threefold. The group will serve approximately 200 million people across five countries. DCG will now look to consolidate its position in all markets as the leading operator of property classifieds in Asian frontier markets.
“With additional resources and knowledge at our disposal, Bproperty will continue to push forward with its vision of providing market-leading services to consumers in Bangladesh, including working with the financial and construction industries regarding new solutions,” Mark said.
